Eagerly crossing into new territory
We're an entrepreneurial boutique with proven smarts, gleaned
from hands-on experience and an openness to cross-disciplinary
perspectives. Ever since opening our doors in 1989, we have
acted zealously to help our clients succeed in an increasingly
global and cutthroat business environment. As one of the first
firms operating internationally more than a decade ago, we
share with our clients the benefits of our far-flung global
experience and enhanced capabilities.
Your needs drive our solutions
Headquartered in Chicago, Illinois, USA, we operate both
nationally and internationally, specializing in astute planning
and diligent field management for multi-phased, multi-location
projects. We know that the right research solution is the
one that best meets your unique needs. Which means we custom-tailor
every project, capitalizing on our solid network of field
staff, programmers, moderators, and other research resources.
And we relish the opportunity to apply our problem-solving
skills and ingenuity to exceptionally challenging projects.
Meet our President
 Bridgid
Michaud, President and founder of Direct Resource, Inc., is
a veteran of nearly three decades in market research and business
management. "I see Direct Resource as a warrior for our
clients, fighting for results that hit the mark," she
explains. Bridgid oversees all company operations, as well
as actively engages in project design and management. She
holds a B.A. in Psychology and Political Science from the
University of Wisconsin and is a member of the American Marketing
Association, World Association of Opinion and Marketing Research
Professionals (ESOMAR), the Marketing Research Association
and has Professional Researcher Certification (PRC).
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